Pack Man vape pens represent a concerning trend in the marketing of electronic cigarettes, particularly due to their appeal to youth. As highlighted by Wong, Talbot, and Easton (2024), these devices often incorporate elements of popular gaming culture, such as the iconic Pac-Man motif, to attract younger consumers. This strategy blurs the line between recreational gaming and nicotine consumption, potentially increasing the likelihood of vaping initiation among adolescents. The resemblance of these vape pens to handheld multimedia devices raises significant public health concerns, as it normalizes vaping behavior within youth-oriented contexts. Furthermore, these vape pens’ high nicotine concentration increases the danger of addiction. Certain vape devices, made possible by nicotine salt compositions that improve absorption and lessen harshness, have nicotine levels comparable to many packs of regular cigarettes (UCSF, 2024). Young users who might not completely understand the addictive potential of these devices are seriously threatened by their potency. When combined with youth-oriented marketing tactics, Pack Man vape pens are a contributing factor to the concerning increase in the incidence of vaping among middle and high school kids.